Top 5 Beauty Retail Apps on Android in the US: Q3 2023

In Q3 2023, the top 5 beauty retail apps on Android in the United States displayed a variety of performance trends. Here’s a breakdown based on data from Sensor Tower:

Sephora: Buy Makeup & Skincare saw fluctuating weekly downloads, peaking at around 21K in late August and late September. The app's weekly active users also varied, starting the quarter at approximately 153K and ending at around 174K.

Ulta Beauty: Makeup & Skincare had a notable increase in weekly downloads, particularly in late August, reaching about 21K. The app's weekly active users showed a positive trend, growing from 146K in late June to approximately 157K by the end of September.

IPSY: Personalized Beauty experienced a gradual decline in weekly downloads, starting at around 5.2K and decreasing to approximately 3.8K by the end of September. Weekly active users saw a slight decrease, from about 58K in late June to around 56K in late September.

Scentbird Monthly Perfume Box maintained a relatively stable pattern in weekly downloads, fluctuating between approximately 2.5K and 3.7K throughout the quarter. The app's weekly active users remained steady, hovering around the 9K to 10K range.

SALLY BEAUTY experienced a decrease in weekly downloads, beginning at roughly 3.5K and dropping to about 2.4K by the end of September. The weekly active users followed a similar trend, starting at around 5.7K and ending the quarter at approximately 4.6K.

For more detailed insights and trends, visit Sensor Tower.